Special Features
PBCOM TOWER, THE PHILIPPINES' TALLEST BUILDING
 
A NEW IMAGE FOR PBCOM
 
 
A NEW IMAGE FOR PBCOM
 
Following the transfer of its headquarters to the new PBCOM Tower at Ayala, PBCOM launched a new and revitalized logo.

The move is in line with the bank's thrust to project a new, young and dynamic look for the 65 year-old institution to make it more appealing to the younger generation.

While the logo mark remains unchanged, the colors and the logo typeface were revised and modernized.

The logo mark is featured in bright gold with white encircling the Malayan typography of the corporate name. The logo type is presented using a different font-type, featuring thinner lines. A gold letter "O" has also been infused in the design of the logo type. These elements are seen over a bright blue background. Finally, a gold line runs horizontally under the approved logo for the complete look.

Symbolism:
  • Logo Mark

    Circle - Eternity. Infinity.
      Represents eternity and the harmonious relationship between
      PBCOM and its Clients.

    Colors
      Blue - The color of strength and service
      Yellow - (Gold) the color of fortune
      White - The color of purity

  • Logo Type

    Personality of the Typeface
      -Connotes credibility and distinction.
        The impression of integrity and commitment

    Underscore
      -Continuity
      -The Bank's continued service
Together, these elements form a modern graphic rendition of the old Chinese coin, which is the inspiration of the bank's current logo. This represents the fusion of two cultures in trade and commerce. It also stands for the bank's rich heritage as well as its long-embedded ideals.