PBCOM brought warmth, hope, and community spirit to its PBCOM Tower lobby yesterday with its annual tree-lighting ceremony, marking the launch of its 2025 holiday “For Joy” initiatives. This year, PBCOM is proud to partner with Feeding Futures PH, a non-profit organization committed to providing daily, nutritious meals to undernourished school children.
A Season of Giving: Introducing “For Joy” 2025
At the heart of yesterday’s ceremony was the launch of three meaningful programs under PBCOM’s “For Joy” campaign, each designed to make a real, tangible difference for children supported by Feeding Futures PH.
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Toy for Joy
PBCOM invites staff, clients, and guests to donate unused or gently preloved toys, which will be distributed to children through Feeding Futures PH. The belief is simple yet powerful: even a small toy can bring comfort, happiness, and a spark of magic to a child this Christmas. -
Mug for Joy (New)
This year’s fresh addition, the Mug for Joy, is more than just a holiday keepsake. Each specially designed PBCOM mug comes with a sticker gift card so it can be given as a thoughtful present. More importantly, every time someone uses the mug and takes a sip, they are contributing, and PBCOM will ensure that two schoolchildren receive a warm, nutritious lunch thanks to the Feeding Futures PH partnership. -
Ornament for Joy
For a donation of just ₱1,000, donors receive a personalized Christmas ornament. These ornaments serve as a beautiful symbol of generosity and hope. Proceeds go toward providing meals for children at Ilugin Elementary School through Feeding Futures PH. Recipients can hang the ornament on their PBCOM lobby tree, display it at home, or gift it to loved ones, knowing their contribution is lighting up a child’s Christmas.
PBCOM also encourages group and team-based donations, making it easy for departments or business units to contribute together and create collective impact.
A Ceremony of Hope and Partnership
The tree-lighting ceremony was attended by PBCOM’s senior management team, led by President & CEO Patricia May Siy, who emphasized the importance of kindness, solidarity, and the spirit of giving. She highlighted how small acts of generosity like donating a toy, using a mug, or gifting an ornament, can make big changes in children’s lives.
Representatives from Feeding Futures PH were also present, led by Fr. Luis Garza, Program Director, along with Coey Lorenzana, Tricia Contreras, Tessa Coscolluela, Zoe Gullon, and Myred Manalang. In his remarks, Fr. Luis delivered a powerful message: feeding children is not merely for the betterment of the nation, but for nurturing the very generation that will lead that nation better.
About Feeding Futures PH
Feeding Futures PH is a non-profit organization on a mission to tackle childhood malnutrition by providing daily nutritious meals in public schools. Their efficient, low-cost model ensures that high-quality meals (rice, viand, vegetables, and fruits) are delivered daily, with a full-school-day meal costing just ₱65. They collaborate with public schools to identify children most in need, monitor health indicators like BMI, and track academic performance to ensure long-term impact. Their current beneficiary is Ilugin Elementary School in Pinagbuhatan, Pasig City.
PBCOM’s Vision for For Joy
PBCOM’s “For Joy” campaign goes beyond traditional corporate-social responsibility. It is a heartfelt invitation for everyone, employees, clients, partners, to participate in a shared mission of compassion. Through Toy for Joy, Mug for Joy, and Ornament for Joy, PBCOM is making it easy and meaningful to contribute to a cause that truly matters.
